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Monday 11 November 2013

Bespoke Triathlon Seminar


Bespoke Triathlon Seminar

The evenings are getting dark and cold, which can only mean that the triathlon season is drawing to an end. Now is the time for you to start thinking about your 2014 goals.



Bespoke Cycling would like to help you by inviting you to a free seminar on Thursday 21st November at 18:30. The seminar evening will consist of three talks and give your members a chance to pick the brains of our triathlon experts. We will have presentations on triathlon specific bike set up by our lead fitter Ben Hallam and training presentations by former Kona competitors Cat Benger and Ben Webeck from ABCpure. 




Cat and Ben have “been there, done that and got the T shirt”. They have both qualified for and raced at the Ironman world championship which allows them to offer clients a wealth of invaluable knowledge, insight and information. They are firm believers that the multisport nature of triathlon cannot be mistaken for just swim, bike and run.

Therefore their approach is centred around one sport with three disciplines and an emphasis on consistency, sustainability and quality taking priority over quantity. They established ABCpure Triathlon Coaching with the aim of providing a bespoke triathlon coaching service to athletes of any age, at any level and competing over any distance from sprint to ironman.




Bespoke Cycling is a boutique cycling shop based in Farringdon, central London, focused on improving performance through a multi-disciplinary approach to the bike and the body. Our fitters are not just triathletes themselves; they also have Sports Rehabilitation degrees giving them graduate level knowledge of the biomechanics of the body, sports injury and how the maximise an athlete’s potential.

Ben Hallam is a former international road and track cyclist who has turned his hand to triathlon. Ben jumped straight in at the deep end completed the Mallorca 70.3 in 5:09 with a bike split not far off the pros.




Helena Kvepa is one of a few female bike fitters in the country. Her combination of qualifications and triathlon experience puts her in an unrivalled position to advise customers on the unique demands for female triathletes.




Please RSVP to events@bespokecycling if you, or any of your club members, would like to attend our triathlon evening. We look forward to seeing you on the 21st of November! If you have any questions please just drop us a line.

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